Talk to the person who writes the code.
No SDRs, no discovery-call scripts, no lead-nurture sequence. One email, read by the founder.
You hear back from Joseph directly — the founder, not a sales layer.
What To Include
Three things make a useful first note
- What your business does. Two sentences is plenty.
- What hurts. Where work piles up, what the prototype can’t do, what breaks when volume grows.
- Your timeline. A launch date, a busy season, an investor meeting — whatever clock you’re on.
Rough is fine. A forwarded thread or a link to the current system tells us more than a polished brief.
What Happens Next
Three steps, no theater
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Joseph reads your note
Every inquiry lands in his inbox, not a CRM queue.
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You get a real reply
Usually a few sharp questions, sometimes a suggested time to talk. If the bounded first step makes sense, he’ll point you at the Production Blueprint.
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If it’s not a fit, he says so
Plainly, quickly, and where he can, with a pointer to someone who is.
Fit Check
Save yourself an email
Likely a fit
- Operations that outgrew spreadsheets or generic SaaS
- A prototype that needs production ownership
- A team that needs senior technical leadership
- AI agents that must work behind real controls
Probably not
- Lowest-bid commodity builds
- Bench staffing or placed headcount
- AI-branding exercises with no real workflow behind them
The longer version, including engagement models and the offer ladder, is at how we work.